North County Tequila
/Overview
Blending local San Diego inspiration with traditional Mexican craftsmanship.
Challenge
Inspired by the evolving tequila culture in Southern California, North County Tequila seeks to redefine the essence of traditional Mexican tequila, weaving together a blend that captures the spirit of its roots while embracing modern coastal influences.
NCT was originally a concept project of mine from a few years back after jokingly talking about a San Diego based tequila brand with a buddy of mine. The challenge I faced was refreshing an already existing concept with the new skills and insights I have gained since creating the project.
Approach
Crafting North County Tequila's brand identity was an artful fusion of San Diego's vibrant local culture and traditional Mexican tequila elements. Extensive research, in competitors and historical context, was conducted to carve out a distinct niche for NCT within the local and potentially international tequila market. Drawing inspiration from local gems like the iconic San Diego streets and vintage export stamps, the brand identity encapsulates a unique blend of heritage and modern appeal, culminating in a product that stands out in today's diverse spirits landscape.
