One.Air
/Overview
Re-imagining private air travel.
Challenge
Since the early days when people dressed in formal attire for travel, air travel has been associated with luxury. While the attire may have evolved from suits to pajamas as flying became more accessible, the ultimate symbol of luxury shifted to private jets. Private flying eliminates the need to rush to the airport or wait in long TSA lines; instead, travelers can arrive whenever they wish, drive straight up to the plane, and depart. However, this luxury typically comes with a hefty price tag. Enter One Air, a conceptual project aimed at providing the convenience of private air travel at the cost of commercial airlines.
Approach
With a luxurious aspect to the brand, I immediately knew I needed a clean and minimal brand identify to properly convey the brands message. The name "One Air" was chosen as the brand name to show that it's the "one" and only airline you will need, emphasizing its straightforwardness and exclusivity. The logo, "1A," nods to how airline seats are labeled and reinforces its position as a top choice in air travel. To match this idea, a simple color scheme of dark grays and blacks was picked to give a classy feel. Making it stand out, a bright red color was added as an accent color to grab attention and give the brand some life. This careful design makes sure the brand feels classy while still being appealing to its target customers.
